Industrial Visit to Modern Bakers Pvt Ltd, (Parle-G) Madhavaram, Chennai. - I Year MBA –Sec 4 Students

 

FORMAT E

SRM VALLIAMMAI ENGINEERING COLLEGE

(An Autonomous Institution)

              SRM Nagar, Kattankulathur-603203

 

Department of Management Studies

Report on Industrial Visit

 

Date(s) of Event	: 25.11.2024
Title of the Event	:  Industrial Visit to Modern Bakers Pvt Ltd, (Parle-G) Madhavaram, Chennai.
Beneficiaries	:  I Year MBA –Sec 4 Students
Objective Outcome	:  Industrial visits provide students with a chance to meet industry leaders, professionals, entrepreneurs, policymakers, and corporates who share their wisdom, learning, and experiences.   :  Industrial visits provide students an insight into the real working environment, workstations, plants, assembly lines, machines, systems, and interact with highly trained and experienced personnel. Students get to learn a lot of things that will help in their development and also for the future.
No of Participants	: 54
Convener	: Dr. Venkata Sai Muramalla (HOD)
Coordinator (s)	: Dr. Anand J & Mr.Haridharan K.N

Encl:

1.     Sample Photographs

2.     Report of the Event

 

 

 

 

Signature of Coordinator                   Head of the Department                         Principal

 

 

 

 

SRM VALLIAMMAI ENGINEERING COLLEGE

(AN AUTONOMOUS INSTITUTION)

 

DEPARTMENT OF MANAGEMENT STUDIES

 

INDUSTRIAL VISIT TO MODERN BAKERS PVT LTD– MADHAVARAM PLANT.

 

 On November 25th 2024, the Department of Management Studies at SRM Valliammai Engineering College at SRM Nagar Kattankulathur organised an industrial visit to MODERN BAKERS PVT LTD, PARLE-G COMPANY plant in order to provide the I Year MBA Section 4 students (total 54) a hands-on experience with the production process, managerial responsibilities and other operational activities involved in a manufacturing plant.

The students visited Modern Bakers PVT LTD, Madhavaram with the assistance of Dr. K. Srimathi Assistant Professor and Mr. Thanga Baalaji Amuthan Assistant Professor. We reached the spot around 11:00 AM and was warmly welcomed by the administrative staff of this business.

 

While we were at the PARLE-G manufacturing facility, they gave us hygiene kits for safety, comprising a face mask and a head cap. We began by looking up the plant layout. The person on duty, escorted us inside and then provided information on the establishment by playing a 20-minute video clip that summarized the production procedures, operations and product diversifications of PARLE-G. Additionally, the recording featured a number of ads from the 1990s and early 2000s that were crucial to their branding and marketing initiatives. Further, we discovered that MODERN BAKERS are merely third parties involved in PARLE-G’s production methods.

The manufacturing layout was meticulously structured, and the paths featured boards displaying their processes. They showed us around the facility and went over every stage of the biscuit manufacturing process with us.

 ABOUT COMPANY INSIGHTS GAINED BY STUDENTS:

The Employee who accompanied gave us clear details about the Plant's process and function. The main items produced by MODERN BAKERS PVT LTD include Krack Jack and 20-20 biscuits, as well as their sugary treats, which includes Mango Bites, Kaccha Mango Bites, Toffee, Poppins, Parle Kreams, Kissme Chocolates and other snacks.

 

Founded and Established in 1939 in Chennai, India, by Mohanlal Dayal Chauhan and headquartered in Bombay, India.

 

·       Product Range: Offers a wide array of edible food products, including crude oil, refined palm oil, and sunflower oil, catering to consumer, medium, bulk, and industrial segments.

·       Market Position: Parle-G was the world’s largest-selling biscuit by volume as of 2020. Its affordability and nostalgic appeal have made it a favourite across generations.

·       Manufacturing Capacity: Possesses a substantial manufacturing and storage capacity of 50 metric tonnes.

·       Advertising: Parle-G is famous for its heart warming and memorable advertisements, often emphasizing family, nutrition, and reliability.

·       Factories: Parle-G is manufactured in various locations across India to meet its massive demand. Key production centres include Mumbai and Madhavaram (via third parties).

 ·       Infrastructure: Operates through 3+ manufacturing plants and an extensive distribution network spanning 4+ states and other parts of the country.

·       Workforce: Employs over 2,000+ skilled staff members.

·       Sustainability Focus: Embraces sustainability in global operations, supply chain, and community initiatives.

·       Leadership: Currently managed by Mohanlal Dayal Chauhan and Mr. Narottam Mohanlal, succeeding the founder, India’s largest PARLE-G company.

 

VISIT TO PRODUCTION UNIT:

·       While visiting the production area, the PARLE-G production manager provided comprehensive information about the methodical Parle biscuits preparation procedure that was used at their factory, followed by the baking procedure, the biscuits are brought to the plant's laboratory for a quality check ensuring that they meet the standards. Then the biscuits are processed for packing and dispatched for consumption.

·       A large machine in the end blended sugar, maida, and other essential ingredients for making the biscuit dough. Following that, the dough is moulded into the authentic PARLE-G shape and placed in tunnel ovens. Once the biscuits are baked, they are cooled and packed, workers manually choose the biscuits that don't match quality standards and discard them in a different box.

·       Instead of outsourcing, they make their own packaging to cut costs, it is done manually with the help of Cartoning Machines.

 

INTERACTIVE SESSION:

After the visit to the different areas of the plant we had an interactive session with the Management team members. The General Manager and The Management team clarified

To conclude, the opportunity to visit this industry has provided us with a lot of insights in regard to the production activities and other managerial sides. We thank the Director-Dr.Chidhanbara Rajan sir, Principal- Dr.M Murugan sir and Dr.M.Venkata Sai Srinivasa Rao sir- HOD, Department of Management Studies, Industrial visit coordinator - Dr. Anand J and Mr. Haridharan K.N, other faculties and College management for providing us this opportunity to acquire a bright exposure in live production and markets. Once again, we feel glad to the opportunity given.

 

 

Industrial visit coordinator                                                                    HOD