FORMAT E
SRM VALLIAMMAI ENGINEERING COLLEGE
(An Autonomous Institution)
SRM Nagar, Kattankulathur-603203
Department of Management Studies
Report on Industrial Visit
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Date(s) of Event
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: 25.11.2024
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Title of the Event |
: Industrial Visit to Modern Bakers Pvt Ltd, Parle-G Company, Madhavaram, Chennai.
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Beneficiaries |
: I Year MBA Section 3 students |
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Objective Outcome |
: Industrial visits offer students the opportunity to engage with industry leaders, professionals, entrepreneurs, policymakers, and corporates, gaining valuable insights, knowledge, and real-world experiences.
: Industrial visits give students a firsthand understanding of real-world working environments, including workstations, plants, assembly lines, machines, and systems. They also provide opportunities to interact with skilled and experienced professionals, fostering learning and contributing to their personal growth and future development. |
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No of Participants
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: 56 |
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Convener
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: Dr. Venkata Sai Muramalla (HOD) |
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Coordinator (s)
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: Dr.Anand J & Mr. Haridharan K.N
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Encl:
1. Sample Photographs
2. Report of the Event
Signature of Coordinator Head of the Department Principal
SRM VALLIAMMAI ENGINEERING COLLEGE
(AN
AUTONOMOUS INSTITUTION)
DEPARTMENT OF MANAGEMENT STUDIES
INDUSTRIAL VISIT TO MODERN BAKERS PVT LTD– MADHAVARAM PLANT.
On November 25th2024, the Department of Management Studies at SRM Valliammai Engineering College at SRM Nagar Kattankulathur organised an industrial visit to MODERN BAKERS PVT LTD, PARLE-G COMPANY plant was visited by the I Year MBA section 3 students (total 56) to acquire practical experience with the production process and managerial duties and other operational activities involved in the PARLE-G Manufacturing plant.
The students were accompanied by Ms. Sumathi K. Assistant Professor and Mr. Srinivasan Assistant Professor and visited Modern Bakers Pvt. Ltd. We reached the site around 10:30 AM, where the plant’s admin staff warmly welcomed us.
Upon arrival, we were taken to the auditorium, where a video presentation showcased the various products manufactured by Parle-G along with their television advertisements. An employee provided an overview of the plant, detailing its establishment and the range of products it produces.
Following this, we visited the Parle-G production plant were students were divided into 2 batches and taken around the manufacturing plant.
They then guided us through the unit, explaining each step of the biscuit production process. The factory's layout was well-organized, with pathways clearly marked and boards displaying the layout blueprint
ABOUT COMPANY INSIGHTS GAINED BY STUDENTS:
Modern Bakers, located in Madhavaram, Chennai, Tamil Nadu, produces a wide range of bakery and confectionery items. Their product line includes popular biscuits such as Parle-G, Hide & Seek, Monaco, and Krackjack, along with high-quality cookies and flavorful rusk. They also manufacture a variety of confectionery items, including toffees and candies, as well as packaged cakes in different flavors, catering to diverse consumer preferences while upholding high standards of quality.
Founded and Established in 1939 in Chennai, India, by Mohanlal Dayal Chauhan and headquartered in Bombay, India.
● Product Range: Offers a wide array of edible food products, including crude oil, refined palm olein, and sunflower oil, catering to consumer, medium, bulk, and industrial segments.
● Manufacturing Capacity: Possesses a substantial manufacturing and storage capacity of 50 metric tonnes.
● Infrastructure: Operates through 3+ manufacturing plants and an extensive distribution network spanning 4+ states and other parts of the country.
● Workforce: Employs over 2,000+ skilled staff members.
● Sustainability Focus: Embraces sustainability in global operations, supply chain, and community initiatives.
● Leadership: Currently managed by Mohanlal Dayal Chauhan and Mr. Narottam Mohanlal, succeeding the founder, India’s largest PARLE-G company.
VISIT TO PRODUCTION UNIT:
We visited the production area, where the Parle-G production manager provided a detailed explanation of the step-by-step process involved in biscuit preparation and the systems followed in their plant. After the preparation, the biscuits are sent to the in-house lab for quality checks. Once they meet the required standards, they proceed to the packing stage. We also got to visit both the primary and secondary packing areas.
The packing area had multiple lines where we observed the packing of various products, including biscuits like Krack Jack and 20-20, as well as confectioneries such as Mango Bite, Kaccha Mango Bite, toffees, Popins, Parle Kreams, Kisses chocolates, and other snacks, each packed through dedicated pipelines.
We also had a chance to see the packaging material manufacturing area, where they produce their own biscuit and chocolate packets. This in-house production helps reduce costs compared to outsourcing.
INTERACTIVE SESSION:
After the visit to the different areas of the plant we had an interactive session with the Management team members. The General Manager and The Management team clarified
To conclude, the opportunity to visit this industry has provided us with a lot of insights in regard to the production activities and other managerial sides. We thank the Director-Dr.Chidhanbara Rajan sir, Principal- Dr.M Murugan sir and Dr.M.Venkata Sai Srinivasa Rao sir- HOD, Department of Management Studies, Industrial visit coordinator - Dr. Anand J and Mr. Haridharan K.N, other faculties and College management for providing us this opportunity to acquire a bright exposure in live production and markets. Once again, we feel glad to the opportunity given.
Industrial visit coordinator HOD
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