ED Workshop - “STRATEGIC ALLIANCES AND NETWORKING FOR ENTREPRENEURS” on 17.09.2026

 

PRESS NOTE

WORKSHOP ON “STRATEGIC ALLIANCES AND NETWORKING FOR ENTREPRENEURS”

The Department of Management Studies, SRM Valliammai Engineering College (Autonomous) organized a workshop on “Strategic Alliances and Networking for Entrepreneurs” on 17 September 2026 from 10:00 A.m. to 12:00 P.m. at the Seminar Hall, New Block. The programme was organized with the objective of creating awareness among students about the importance of strategic alliances, professional networking and collaborative approaches in entrepreneurship.

The session was graced by Mr. Kulunthan K, District Program Manager, Entrepreneurship Development and Innovation Institute (EDII-TN), Kanchipuram District, as the Resource Person. Through his expert interaction, he provided valuable insights into the role of strategic partnerships and networking in identifying business opportunities, accessing resources and strengthening entrepreneurship.

 

The resource person explained the significance of strategic alliances in entrepreneurship, highlighting how entrepreneurs can collaborate with complementary businesses, institutions, investors, mentors and other stakeholders to create mutual value. The session also emphasized the importance of building and maintaining a strong professional network for entrepreneurs. Students were sensitized to the ways in which networking can facilitate knowledge sharing, market access, mentoring, resource mobilization, innovation and business growth.

 

The interactive session enabled students to understand practical approaches for developing entrepreneurial relationships and identifying potential collaborators. The resource person also encouraged students to actively participate in entrepreneurship-development activities, connect with industry and institutional networks, and make effective use of available entrepreneurial support ecosystems.

The programme was conducted under the leadership of Dr. Rao, MVSS, Professor & Head, Department of Management Studies, who served as the Convener. The programme coordinators were Dr. M. Shanmuga Sundaram, Associate Professor; Dr. D. Mohanraj, AP (Sl.G); and Mr. K. N. Haridharan, AP (OG).

 

 

 

The programme was organized with the support and guidance of Dr. S. Visalakshi, Vice Principal, and Dr. M. Murugan, Principal, SRM Valliammai Engineering College (Autonomous).

 

Key Outcomes

·       The workshop provided students with:

• ·       An understanding of the concept and importance of strategic alliances in entrepreneurship.
• ·       Awareness of the role of professional networking in business development.
• ·       Insights into identifying and developing strategic business partnerships.
• ·       Knowledge about leveraging networks for mentoring, resources, finance, technology and market opportunities.
• ·       Exposure to the entrepreneurship-development ecosystem and institutional support mechanisms.
• ·       Practical perspectives on building sustainable relationships for entrepreneurial growth.
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The programme concluded with an interactive discussion, where students actively engaged with the resource person and clarified their queries related to entrepreneurship, networking and strategic collaborations. The session served as a valuable platform for enhancing the entrepreneurial mindset and equipping students with practical knowledge required to develop and sustain entrepreneurial ventures.

PRESS NOTE - MBA ORIENTATION PROGRAM – (OP- 22) on 31.08.2026

 

      SRM VALLIAMMAI ENGINEERING COLLEGE

(An Autonomous Institution)

SRM Nagar, Kattankulathur-603203. 

  Department of Management Studies

PRESS NOTE - MBA ORIENTATION PROGRAM – (OP- 22)

 The Department of Management Studies, SRM Valliammai Engineering College (Autonomous), Kattankulathur, organized an Orientation Programme (OP22) for the First-Year MBA students of the 2026–2028 batch on 31 August 2026 at the New Seminar Hall. The programme was conducted from 1:30 p.m. to 3:00 p.m. with the objective of helping newly admitted MBA students understand the academic environment, professional expectations and opportunities available during their management education.

The programme was organized to provide students with a meaningful introduction to the MBA learning journey and to motivate them to develop the knowledge, skills, professional attitude and leadership qualities required to succeed in the corporate and entrepreneurial world. The orientation also served as an opportunity for students to interact with an experienced industry professional and gain insights into current business practices.

The Chief Guest, Mr. P. Amuthan Rajkumar, Vice President – Marketing, Parvathy Hospitals, Chennai, addressed the first-year MBA students. Drawing from his professional experience in the field of marketing, he highlighted the importance of effective communication, leadership, customer orientation, teamwork, adaptability and continuous learning in building a successful management career.

In his interaction with the students, the Chief Guest emphasized that an MBA is not merely about acquiring a management qualification but about developing the ability to analyze business situations, make informed decisions, solve problems and lead people effectively. He encouraged the students to actively participate in academic activities, industry interactions, seminars, workshops, internships and other experiential learning opportunities.

The session also motivated students to understand the changing expectations of the business environment, where managers need to combine technical knowledge, managerial competencies, digital awareness and interpersonal skills. Students were encouraged to develop a positive professional attitude and remain open to learning new technologies and emerging business practices.

 

 

 

 

 

The orientation programme provided the students with valuable exposure to the expectations of the corporate sector and helped them gain a broader perspective on their MBA journey. The interaction with the industry expert enabled students to connect classroom learning with real-world managerial practices and career opportunities.

The programme was coordinated by Mr. K. Suresh, Assistant Professor; Dr. K. Latha, Associate Professor; and Dr. B. Elamurugan, Associate Professor. The event was organized under the guidance of Dr. Venkat SSR Muramalla, Professor & Head, Department of Management Studies.

 

 

 

 

 

The programme was graced by Dr. S. Visalakshi, Vice-Principal, and Dr. M. Murugan, Principal, whose support contributed to the successful conduct of the orientation programme. The Orientation Programme concluded with an encouraging and positive learning experience for the first-year MBA students. The session successfully created awareness about the academic and professional journey ahead and motivated the students to make effective use of the opportunities provided by the Department of Management Studies.

Key Outcomes of the Programme

·                 Students gained awareness of the expectations and opportunities associated with MBA education.

·                 Students understood the importance of communication, leadership and teamwork in management careers.

·                 Students received practical insights into marketing and corporate practices from an industry expert.

·                 The programme strengthened the connection between management education and industry requirements.

·                 Students were motivated to participate actively in internships, workshops, seminars, industry interactions and experiential learning activities.

·                  The orientation encouraged students to develop a professional attitude, continuous-learning mindset and career-oriented approach.