SRM VALLIAMMAI ENGINEERING COLLEGE,DEPARTMENT OF MANAGEMENT STUDIES, iNDUSTRIAL VISIT TO AAVIN - MADHAVARAM DAIRY (TAMILNADU CO-OPERATIVE MILK PRODUCERS’ FEDERATION LIMITED)

 SRM VALLIAMMAI ENGINEERING COLLEGE

(AN AUTONOMOUS INSTITUTION)

DEPARTMENT OF MANAGEMENT STUDIES 

INDUSTRIAL VISIT TO AAVIN - MADHAVARAM DAIRY

(TAMILNADU CO-OPERATIVE MILK PRODUCERS’ FEDERATION LIMITED)

On March 22, 2023, the Department of Management Studies at SRM Valliammai Engineering College at SRM Nagar Kattankulathur organised an industrial visit To Aavin – Madhavaram Dairy (TAMILNADU CO-OPERATIVE MILK PRODUCERS’ FEDERATION LIMITED), plant was visited by the MBA students (total 58) to acquire practical experience with the production process and managerial duties and other operational activities involved in the Dairy industry.

The students were accompanied by Mr.T.Srinivasan Assistant Professor - MBA and, Dr.B.Kruthiga. B, Assistant Professor - MBA, visited the Aavin - Madhavaram Dairy and we reached the spot around 11:00AM, the plant’s Admin staff welcomed us with his open arms. He took us around the unit and explained us each and every step in the production process of Milk. The factory outlay was perfectly cleaned, organized and both the pathways had boards stating their layout blueprint. This industry hold space for plants which adds, quality to their environment and to its aesthetic look as well.

Tamil Nadu Co-operative Milk Producers Federation Limited (TNCMPFL), the Ministry of Cooperation, the Government of Tamil Nadu, and the TNCMPFL trademark are the proprietors of Aavin, a State Government Cooperative. Aavin buys milk, refines it, and distributes milk and dairy products to customers. The company uses cutting-edge production techniques to guarantee the effectiveness and quality of its milk output. Every level of production incorporates quality control procedures to produce goods that live up to client expectations. Furthermore, initiatives are taken to reduce packaging waste and encourage environmentally responsibly.

 

Then the admin staff took us inside the production area and explained us step by step process of milk productions. The milk processing section in processing plants contains all operations of milk like collecting milk from farmers, storing milk in tanks at below 4 °C then separating, pasteurizing and homogenizing for making good quality milk products by using milk processing equipment.  High-Temperature Short-Time method, where the milk is heated to 71.6°C for only 15 seconds (i.e) Pasteurization makes milk safe for human consumption by destroying pathogenic germs (pathogens) Pasteurization in dairy plants is done to make the product safe for use and to extend product shelf life. Madhavaram plant produces 4 varieties of Milk such as toned milk, double toned milk, standardised milk and full cream milk with different fat and SNF content. There are 19 different quality checks before transportation of milk packets. After packaging the milk packets are stored below 5 °C in cold rooms and then distributed to consumers. Aavin operates on a cooperative model, empowering local milk producers through an extensive network of dairy cooperatives across the state. One of Aavin's key strengths lies in its robust procurement system. It sources milk directly from farmers, offering fair prices and ensuring a steady income for countless rural households. This approach not only supports farmers but also maintains the quality of milk supplied to consumers. By integrating modern technology with traditional practices, it has revolutionized the dairy sector.

Once we gathered information about the production of milk again we came out through the exit door where we were served with ice cream and chocolate. Then management staff addressed the students regarding their experience with the industrial visit and the explanations given by the staff. He also asked and clarified our doubts. By thanking the officials in the industry for the opportunity the students returned back to college. 

 

To conclude, the opportunity to visit this industry has provided us with a lot of insights in regard to the production activities and other managerial sides. We thank Director, Principal and Dr. K.Sentamilselvan – Associate Professor, Department of Management Studies, Industrial visit coordinator –Dr.Anand.J and Dr. M.Hemasundari, other faculty’s and College management for providing us this opportunity to acquire a bright exposure in live production and markets. Once again, we feel glad to the opportunity given.