NATIONAL SEMINAR ON DIGITAL MARKETING AND ITS CURRENT TRENDS

 NATIONAL SEMINAR

ON

DIGITAL MARKETING AND ITS CURRENT TRENDS

Department of Management Studies, SRM Valliammai Engineering College in association with Entrepreneurship Development Cell and Institution Innovation Council organised a One Day National Seminar on ‘Digital Marketing and its Current Trends’ on 28.03.2023.

The seminar was organised with the objective of introducing the students the concept of Digital Marketing, its scope and application in today’s modern business world. The seminar was inaugurated by Dr. L. Kanagalakshmi, Assistant Professor, Department of Management Studies, University of Madras, Chennai.

The session started with the welcome address by Mr. K. Suresh, Asst. Professor. Dr. K. Sentamilselvan, Associate Professor & Head and the Convener of the seminar felicitated the Chief Guest. In his introductory address Dr. Sentamilselvan extend thanks and support to the Management of our institution, Director Sir, Principal Sir and Vice Principal Sir for their motivation and support in conducting the seminar and marked the relevance of the seminar in today’s scenario. 

In the inaugural address, the Chief Guest Dr. L. Kanagalakshmi explained the students on the concept of Digital Marketing throwing lights in the areas of Social Media Marketing, Digital Transformation Model quoting examples on how Digital Support functions like Analytics, Cloud, Data and Communication Technologies are helping organisations in leading their digitalization strategies. Dr. Kanagalakshmi also among students successful digital marketing campaigns quoting examples of P&G – Vicks Campaign on Family Care , ShotoniPhone Campaign by Apple Inc, BlackGirlSunScreen Campaign etc.  Dr. J. Anand, Asst. Professor and the Coordinator of the event delivered the Vote of Thanks and concluded the session.

 

Industry Institute Partnership Cell (IIPC) organised a Offline Session on ‘Why Entrepreneurship Matters and Its Impact on the Economy’ on 14th March 2023 at 10.00 am to 11.30 am

‘Why Entrepreneurship Matters and Its Impact on the Economy’ 

SRM Valliammai Engineering College, Dept. of Management Studies in association with Industry Institute Partnership Cell (IIPC) organised a Offline Session on ‘Why Entrepreneurship Matters and Its Impact on the Economy’  on 14^th March 2023 at 10.00 am to 11.30 am in SRM VEC Old Seminar Hall. All MBA Department Faculty members and all I year MBA students of SRM Valliammai Engineering College have registered and participated this program.

Mr.C.Dilip  A.P/MBA, welcomed the chief guest and also acted as a session moderator.  Mr. Govindaraj Murugan, CEO – Chennai Adman Pvt.ltd, Chennai.

 

            Chief Guest shared about briefed about the “Why Entrepreneurship Matters and Its Impact on the Economy”.

The speaker Cover the following topic:

ü  Create Employment Opportunities

ü  Inspire Others towards Entrepreneurship

ü  Create Knowledge Spillovers

ü  Augment the Number of Enterprises

ü  Creativity,

ü  Tolerance for risk,

ü  Responsiveness to opportunities,

ü  Leadership and the ability to take advantage of the rights afforded to you..

 

                It was a really splendid presentation which exposed all participants to the field practices. All the MBA department faculty members of SRM Valliammai Engineering College and MBA students got benefited from views on the subject.  Students interact with speaker and clarified the doubts. Speaker encourage them to do some special task to develop the confidence.

Mr.C.Dilip  A.P/MBA, & Coordinator – gave the Thanks note to the Chief guest.

 The program was very interesting and beneficial to all the participants.

 

‘Women Entrepreneurship and Skill Development Program’ from 6.3.2023 – 8.3.2023

 ‘Women Entrepreneurship and Skill Development Program’ from 6.3.2023 – 8.3.2023.

SRM Valliammai Engineering College, Dept. of Management Studies in association with Entrepreneurship Development Cell and ICC / Vishaka Committee organised a Three Day ‘Women Entrepreneurship and Skill Development Program’ from 6.3.2023 – 8.3.2023. Dr. Krishna Radhakrishnan, Founder – President, Women Entrepreneurs Welfare Association of Tamilnadu (WEWA Trust), Chennai inaugurated the session, also present were the Head of Departments, Faculty members and Women Entrepreneurs and students participants from various institutions.

The program was organised under the patronage of the Management and guidance of Dr. S. Ramachandran, Director – Academics, SRM Group, Dr. B. Chidambararajan, Director, SRMVEC, Dr. M. Murugan, Principal, SRMVEC and Dr. H. Krishnan, Vice Principal, SRMVEC.

As a part of the program, a MoU was signed by the Department of Management Studies with WEWA Trust. Dr. K. Sentamilselvan, Associate Professor & Head and Dr. Krishna Radhakrishnan, WEWA signed the MOU marking cooperation to work in the areas of Entrepreneurship and Skill Development.

      On the second day of the program Mrs. Kalaivani Rajesh, Founder – Aran, Chennai addressed the participants on the title ‘Beyond Financial Freedom’. During the lecture Mrs. Kalaivani Rajesh emphasized on the importance of financial independence among women and the role of entrepreneurship in providing them financial independence in today’s scenario. The session was followed a lecture by Mrs. P. Divya, Asst. Professor, Dept. of Agricultural Engineering, SRMVEC on the title ‘ Women Entrepreneurs as Leaders’.

During the third day of the program Mrs. Sushma Anand, Founder, Ampersand Communications, Chennai delivered a lecture on the title ‘Upskilling Women Entrepreneurship’ emphasized on the need for skill-based training for Women Entrepreneurs followed by a lecture by Ms. K. Tharini, Asst. professor, Dept. of Civil Engineering, SRMVEC. The 3-day program was concluded with a small celebration marking the International Women’s Day on 08.03.2023.

 Totally 94 participants attended the 3 days events successfully. The event coordinator are Mrs. UmaDevi.A, Dr.Anand.J, Dr.V.Selvalakshmi has magnificently conducted the 3 days event.