SRM VALLIAMMAI ENGINEERING COLLEGE
(An Autonomous Institution)
SRM Nagar, Kattankulathur-603203.
DEPARTMENT OF MANAGEMENT STUDIES
Guest Lecture on “Business Intelligence and Data Analytics”
The Department of Management Studies, SRM Valliammai Engineering College, Kattankulathur, organised the Guest Lecture on ‘Business Intelligence and Data Analytics’ for the Second Year MBA Students (BATCH 2024 – 2026) on 13th March 2025 at 10.00Am to 12.00Pm Dr.M.Murugan, Principal, SRMVEC was inaugurated the guest lecture. The HOD Prof. Venkat Muramalla convened the guest lecture.
About the Event:
The guest lecture on Business Intelligence and Data Analytics aimed to provide an in-depth understanding of how data-driven decision-making enhances business performance. It covered key concepts, tools, and techniques used in BI and analytics, along with real-world applications in various industries. The session emphasized the importance of data visualization, predictive analytics, and AI-driven insights. Practical case studies demonstrated how organizations leverage BI to optimize operations and gain a competitive edge. Attendees gained valuable knowledge on integrating analytics into strategic decision-making, equipping them with essential skills for the modern business landscape.
Distinguished Speaker:
1. Mr. Eneeyan Nanmaran, Sr. Data Analyst – Verizon, Chennai.
Highlights of the Speech:
The session started with the Welcome Address delivered by our first year MBA student Ms. Priyanka, followed by the felicitation of the Chief Guest and the inaugural address by Dr. Venkat SSR Muramalla, Prof & Head of the Department. In the inaugural address Dr. Muramalla emphasized on the relevance of the lecture in today’s business context as organisations have moved towards data drive decision making and insisted that ‘Data is the Next Oil’. First Year MBA student Mr. Selva Balachander gave brief introduction about the guest. During the expert lecture, Mr. Eneeyan Nanmaran explained the students on the concepts of Business Intelligence and Data Analytics, key tools and technologies and the importance of Data Visualisation and interpretation in real world decision making. Further Mr. Maran explained the applications of emerging technologies like AI & ML in the corporate world. Followed by an interactive Q&A session on industry challenges and career opportunities in analytics. First Year MBA student Ms. Krithika proposed the vote of thanks and concluded the session.
