SRM
VALLIAMMAI ENGINEERING COLLEGE
(An Autonomous Institution)
SRM Nagar, Kattankulathur – 603 203.
DEPARTMENT OF MANAGEMENT STUDIES
Date: 27/03/2026
CONSUMER AWARENESS EXPO’26
Department of Management Studies, SRM Valliammai Engineering College (Autonomous), Kattankulathur in association with Institution Innovation Council (IIC) and Industry Institution Partnership Cell (IIPC) organized a CONSUMER AWARENESS EXPO’26 on 27th MARCH 2026. The essence of a Consumer Awareness Expo lies in educating, empowering, and protecting consumers by making them informed participants in the marketplace. It focuses on bridging the gap between consumers and their rights, responsibilities, and available redressal mechanisms.
Dr. M. Hema Sundari, Assistant Professor (OG), Mr.K.N. Haridharan, Assistant Professor (OG), Ms. R. Parhana, Assistant Professor (OG), and Dr. S. Yuvasree, Assistant Professor (OG), DMS.Department of Management Studies, SRMVEC were the key organizers of the Workshop.
Dr. Venkata Sai Srinivasa Rao Muramalla, Professor & Head of the Department, Department of Management Studies, SRM Valliammai Engineering College (Autonomous) was the convener of the event and welcomed the Dignitaries, Chief Guest, Guest of Honour and the participants. He rendered thanks to the Management, Director and Principal for their support and motivation in organizing the event.
OBJECTIVE OF A CONSUMER AWARENESS EXPO
The objective of a Consumer Awareness Expo is to educate and empower consumers so they can make informed, safe, and responsible decisions in the marketplace. It focuses on creating awareness about consumer rights and responsibilities, enabling individuals to protect themselves from unfair trade practices and exploitation.
The expo also aims to provide knowledge on grievance redressal mechanisms, helping consumers understand how and where to file complaints and seek justice. Another key objective is to promote ethical business practices by encouraging transparency and accountability among sellers and service providers.
Additionally, it seeks to enhance digital literacy, guiding consumers on safe online transactions, fraud prevention, and data protection. The event further encourages interaction between consumers, government agencies, and organizations, creating a platform for discussion, learning, and collaboration.
The Consumer Awareness Expo was successfully organized with the primary aim of educating and empowering consumers to make informed decisions in the marketplace. The event served as a dynamic platform to spread awareness about consumer rights, responsibilities, and the importance of ethical consumption.
The expo featured a variety of activities including awareness sessions, expert talks, interactive stalls, and real-life case discussions. These sessions highlighted key aspects such as consumer protection laws, grievance redressal mechanisms, identification of unfair trade practices, and the importance of product quality and safety. Special emphasis was given to digital consumer awareness, focusing on safe online transactions, data privacy, and protection against cyber fraud
Participants actively engaged with representatives from government bodies, consumer forums, and organizations, gaining practical insights into filing complaints and resolving disputes. Informational materials, demonstrations, and guidance provided during the expo enhanced the understanding of consumers across different age groups.
The event also promoted responsible consumer behavior, encouraging individuals to support ethical businesses and sustainable products. It created a strong connection between consumers and service providers, fostering transparency and trust in the market.
Overall, the Consumer Awareness Expo was highly impactful in building awareness, enhancing knowledge, and empowering consumers. It contributed significantly towards developing a more informed, vigilant, and responsible consumer community.
OUTCOME OF CONSUMER AWARENESS EXPO
The Consumer Awareness Expo achieved significant outcomes by enhancing the knowledge and awareness of participants regarding their rights and responsibilities as consumers. Attendees gained a clear understanding of consumer protection laws, grievance redressal procedures, and ways to identify unfair trade practices.
One of the major outcomes was the empowerment of consumers to make informed purchasing decisions and avoid fraudulent or misleading offers. Participants also developed awareness about digital safety, including secure online transactions and protection against cyber fraud.
The expo successfully encouraged interaction between consumers and stakeholders, such as government agencies and consumer organizations, which helped in building trust and improving transparency in the marketplace.
Additionally, the event promoted responsible and ethical consumer behavior, motivating individuals to prefer quality products and support fair business practices. It also inspired participants to spread awareness within their communities.
Overall, the expo resulted in creating a more informed, confident, and vigilant consumer base, contributing to a fair and transparent market environment.
