Mentoring Session for Prototype Development- SRM VEC INCUBATION AND INNOVATION CENTRE

 

The resource person  Mr. Senthil Kumar.S, Chief Executive Officer, Dream Shapes Pvt Ltd, Chennai delivered the guest lecture on the following

Ø  Basics of Rapid prototyping and 3D Printing techniques.

Ø  Importance of SWOT analysis.

Ø  Choosing the unique name, logo and tag line for their product.

Ø  Identifying the competitor.

Ø  Hurdles while initiating the Start-up.

Ø  Product presentation and branding.

Ø  Know your key customers.

Ø  Process for GST registration.

Ø  Importance of Udyog Aadhaar and selecting the type of company (like sole-proprietorship, partnership etc).

Ø  Strategies for expansion of products in the market and studying the market.

Ø  Focussing vision and mission of the company.

Ø  App development for business opportunities. 

Managing Workplace Relationship” for Non-Teaching Staff

 

The Session was handled by Dr.Anand.J, A.P/MBA. He has explained about the importance and need of the workplace relationship in the current scenario. Managing relationships at work are an aspect one cannot ignore. Building positive relationships at the workplace is vital for a successful career.  The entire session was interactive. The participants were involved in activities and their involvement and encouragement had given a great success to the program. In this program 15 programmers from various departments were participated and benefited.

ADVERTISEMENT AND CAMPAIGNS

 

Department of Management Studies in association with Institution’s Innovation Council has conducted workshop on “Advertisement and Campaigns” on 01.07.2022 . The workshop was conducted by Mr. Ajith Selvaraju , Founder and Executive manager of N’kisi Institute of Training.This workshop has been an enlightening session for students to understand the nuances of advertising concept various marketing strategies and digital marketing trend approaches followed by different organizations. The students were able to learn new and incredible Business strategies of various companies including top brands of the world. 

YOUTH ENTREPRENEURSHIP: AN INITIATIVE FOR BETTER CAREER OPTION

 

Department of Management Studies in association with Institution’s Innovation Council and Entrepreneurship Development Cell has conducted Online Entrepreneurship Awareness Program titled “Youth Entrepreneurship : An Initiative for better Career Option” on 29.06.2022.

The program was conducted for UG students from various arts and sciences colleges across TamilNadu.

The first session was delivered by Dr.Shalini Sharma, Assistant Professor, Delhi Skill and Entrepreneurship University, Government of NCT of Delhi and emphasized on the need and importance of Entrepreneurship. She has given insights about the steps to be taken in the entrepreneurial journey with real time examples.

The Second session was delivered by Dr.E.Bhaskaran, Joint Director(Engineering) & General Manager, Department of Industries & Commerce, MSME, Government of TamilNadu. He has given elaborate views on the various schemes provided by TamilNadu Government from the stage of ideation to entrepreneurial training.  He has briefed about the schemes for funding and launching of firms eg. UDAYAM scheme. 

Industrial Vist - Modern Bakers Madras Pvt Ltd-First Year Students

 

The Industrial visit gave First Year MBA Students opportunity to observe the various process carried out at an FMCG industry by witnessing the Modern Bakers plant and also gained knowledge regarding the various functions involved in the Biscuits production, Right from Procurement of Raw Material to Distribution of Finished product.

“Start-up Challenges”

 

Department of Management Studies has organised a Guest Lecture titled, “Start-up Challenges” for MBA Students on 30.05.2022.Dr.M.Mahadevi,  Research Dean & National Innovation Start Up Policy Co-ordinator(NISP), SDNB Vaishnav College for Women ,Guest Delivered a lecture on Types of start-up, Entrepreneur to Start-up, Challenges faced by start-up and how to over-come challenges, Failed and successful start-up – A glance,    Psychological strengths for successful start-ups.

“Innovative Entrepreneurs - Need of the hour”

 

The Webinar on the topic “Innovative Entrepreneurs - Need of the hour”was delivered by Ms. Harini Ramakrishnan, Assistant Professor, PG Dept of Corporate Secretaryship, Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Chromepet, Chennai. and focused on 

Ø  Difference between Innovators and Entrepreneurs

Ø  Myths regarding the Entrepreneurs

Ø  Traits of Entrepreneurs

Ø  Steps for Commercialization

Ø  Traits of innovators

Ø  Unicorns of India

Ø  India’s innovation index

Role of IPR in Academics-Dr. Rajmohan Pannerselvam

 

The Webinar on the topic “Role of IPR in Academics”was delivered by Dr. Rajmohan Pannerselvam, Associate Professor,Department of Business Administration, Annamalai University, Tamil Nadu. Following  important points were addressed during the session regarding the use of IPR in Academics.    

•   IPR.

•   The steps for filing patents.

•   Various kinds of IPRs

•   Awareness about the ease of creating ideas and converting them into patents.

•   Demonstrated various patent acts and rules for filing patents.